The Popularity of Gin Consumption Has Increased In India
Gin is an alcoholic beverage produced by the distillation process
and is made up of various grains and flavors. The main ingredient in gin is
juniper berries. The major flavors and aroma of gin come from juniper berries. The
use of juniper creates a unique flavor, making it different from other wines. Gin
originated as a medicinal liquor to cleanse the blood of individuals suffering
from kidney diseases. Grains used for the production of gin are corn, rye, barley, and wheat. Some get a slight golden
color due to certain methods used to incorporate the flavors into the gin. Gin can be consumed directly or with mixed alcohol.
Moreover, it has many health benefits, such as
blood purification.
In India, the popularity of gin
consumption has increased due to the immense opportunities the country
offers as a result of the rising urban population along with changing
demographics. Apart from this, the demand for alcoholic beverages in India has
also increased due to the change in attitude towards the social consumption of
alcohol and the increase in consumption of alcohol among women and youth across
the country. Moreover, the bar and cocktail culture is also growing rapidly in urban
cities, such as Mumbai, Delhi, Pune, etc. Thus,
the demand for gin in India has increased due to the increasing urban
population and the rising adoption of western culture.
The four types of gin are Schiedam gin (Genever),
London dry gin, Plymouth gin, and Old Tom gin. Genever is the Dutch and Belgian
version and the original style of gin. Genever is often aged in oak casks for
one to three years and comes in two styles, such as Jonge (young) genever and Oude
(old) genever. London Dry gin is one of the most popular and widely produced
styles of gin in the world. Plymouth gin is
very aromatic and a good choice for cocktails that include fruits. While the Old
Tom gin is a sweeter version of London dry gin. Each of Gin's distillers uses
its botanical recipe, which includes various fruits, flowers, spices, and herbs.
The most common botanicals used are citrus peels,
fennel, coriander, cassia, anise, angelica, and almond.
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