Why Product Information Management Software (PIM) has gained significant popularity among different organizations?




Product information management software (PIM) plays a crucial role in any organization. It provides a single place to collect, manage, and enrich production information, create a product catalog, and distribute it ecommerce, and sales channels. It facilitates the creation and revision of product information. It displays product information in such a manner to assist buyers to make a well-informed decision on which product to purchase. PIM greatly assists in all business processes by increasing productivity and reducing costs. The main advantages of PIM are time efficiency, accountability, accuracy, and reliability of data. Furthermore, it provides greater control, visibility, versatility, as well as compliance with multiple departments.

PIM is an important part of any enterprise system. It has gained recognition due to its high value for money. It saves the company precious time that is not really required for daily business operations. Product information management applications (PIMAs) provide product updates, maintenance, technical support, pricing, and promotion. They are used for inventory management, tracking, and analysis, project management, customer service, training, quality management, component manufacturing, distribution, project management, tracking and organizing information, project planning, and software application development. Basically, this term pertains to the entire process of making, maintaining, storing, and supporting information for the different products of a business.

A PIM package consists of database management, workflow management, product catalogs, technical support, marketing assistance, and training modules. Although some of these applications require extensive technical knowledge, most of them can be easily integrated into any business process without the need for significant training. PIM has helped the manufacturing industry in terms of providing advanced and simplified ways to manage inventory, quality, work orders, production, material flow, and storage. Many countries such as Germany, Japan, and Mexico have witnessed massive adoption of product information management software (PIM) solutions. A number of organizations are adopting PIM solutions, in order to streamline their work and make products more compelling

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