Optical Brighteners Market in North America Benefits from Increasing Demand for Household Cleaning Products

 

Brighteners are a common ingredient in laundry detergents that alter the color or tint of clothing, to make the clothing lighter and more appropriate for wearing after washing. They can be added to many detergents, especially clothes with a high percentage of lanolin or wool. The type of laundry detergent used depends on its use.

Using detergents that contain trisodium phosphate (a chemical used in sprinkler systems) is a safer alternative to brighteners. Although it still emits light, this light is not as bright as what a brightener emits. Another advantage of using optical brighteners in laundry detergents is that it makes your clothes fade proof. This means that the intensity of light emitted by the brightener will not make your clothes turn darker as you wash them. What it does instead is make your clothes appear brighter than before. As a result, your clothes retain their original color and brightness. The good thing about this property of optical brighteners is that it doesn't make your clothes sensitive to heat or moisture. Such advantages are expected to an growth of the optical brighteners market.

Increasing urban population aids in growth of optical brighteners market in Asia Pacific. According to the World Bank, the urban population in China increased from 49.22% in 2010 to 60.3% in 2019. Moreover, increasing production of laundry detergents is also expected to aid in growth of the market in the region. In 2019, Turkmenberkmetall, an enterprise for the production of washing powders for automatic and manual washing, started a new location in the Ak Bugday district of Turkmenistan's Ahal province.

Asia Pacific optical brighteners market is also driven by launch of new laundry products. In 2019, Unilever acquired The Laundress, an eco-friendly line of detergent, fabric care, and home cleaning products based in New York, US.

North America is witnessing increasing demand for household cleaning products, which aid in growth of the optical brighteners market in the region. According to a new survey conducted by Toluna and commissioned by Tide, about two-thirds of the people in the U.S. are concerned about stains this holiday season and over 40% of the people in the U.S. foresee grease and oil as the biggest challenge in preparation for their holiday meal. In fact, nearly 60% say that household cleaning products, such as laundry detergent, will take up more room in their shopping cart this year.